Which is NOT one of the major groups of KPIs in healthcare?

The major groups of Key Performance Indicators (KPIs) in healthcare typically focus on critical aspects of practice performance, including patient access, claims management, and financial management. Patient access KPIs measure the efficiency and effectiveness with which patients can access healthcare services, ensuring timely care. Claims KPIs are vital for assessing the accuracy and efficiency of the medical billing process, which directly affects revenue. Financial management KPIs encompass metrics that evaluate the financial health of a practice, including revenue cycle management, profit margins, and overall resource utilization.

In contrast, while marketing outreach may certainly play an important role in growing a healthcare practice and attracting patients, it does not fall under the major groups of KPIs in the same way as the others. Marketing outreach focuses more on external engagement and branding strategies rather than the internal performance metrics essential for managing and improving healthcare operations and outcomes. Therefore, it stands apart from the primary categories of KPIs that specifically measure operational performance, patient care processes, and financial health within the healthcare setting.