Which is NOT one of the five roles of a coach?

The choice indicating that conducting annual performance reviews is not one of the five roles of a coach is accurate because coaching generally focuses on facilitating growth and performance on an ongoing basis rather than evaluating past performance through formal assessments like annual reviews. Coaches are primarily there to support individuals in developing skills, overcoming obstacles, and achieving specific goals. This role involves modeling behavior, guiding people to improve their performance, and facilitating professional development through learning opportunities and feedback.

In coaching, the emphasis is on creating a supportive and dynamic environment that encourages continuous improvement and development rather than on the more traditional managerial role of evaluating an employee's performance through structured reviews. Thus, the role of a coach is more aligned with mentoring and guiding rather than assessing.